Wednesday, October 8, 2008
Make sure your profiles have an actual picture, avatar or Logo so people can identify you on the various sites by these logos. Also make sure to completely fill out the profile.
Don't just join a site and start massively adding random friends. Take the time to learn about the site and actually connect with the community there.
Don't Submit your own content to sites like Digg and Reddit. If you ever do submit your own content to a site at least submit other sites as well not just your own. Be active, read others content and comment and most people are more than happy to return the favor.
Tuesday, October 7, 2008
He looked for contact info for the purpose of connecting with them and possibly networking since it appeared they used a lot of the same social networks that we do. Within minutes he discovered this site is a classic example of Social Media Worst Practices. In fact our combined Grade of the site was an F. Here is the reasons why:
We visited their reddit account via the link they provided as well. At reddit they have an overall Karma of 1 and Zero Comment Karma. There was no regular usage at this site either. Strike 3.
At Mixx.com they have a Karma of 58, and very few friends. There are less than 10 Submits and all of them are their own websites. None of the submits have more than 6 up votes. At Mixx.com especially, this is horrible statistics. You can easily earn over 100 Karma in a day at Mixx.com and up votes are never hard to get either if you just submit quality non spam links. Strike 4.
At Faves.com they had 9 friends, an incomplete profile and 3 bookmarks all of which were their own websites. Strike 5Their magnolia.com link didn't work properly but we did find the account and it was more of the same, very few connections and the links were all their own websites. Strike 6
At Linkedin.com they have 31 connections and an incomplete profile. Strike 7
At Facebook we discovered the SocialMediaPower.com Owner has 40 friends, an incomplete profile and wasn't connected to any of the known major social media pros. Strike 8
At the last link they provided which was a furl.com link we found the same personal links that were submitted to the other sites and an incomplete profile. Strike 9
I'm not trying to be mean or harsh but I just want to demonstrate that it's sites with practices like this that are giving social media a very bad rap. Social Media can be an amazing tool for your business or product but it can equally be as bad if you misuse it. With the transparency that is available in Social Media today you can quickly weed out the REAL pros if you just take a minute and look at their actual profiles, social media accounts, and their account usage. We couldn't find one link they had promoted that wasn't one of their own sites although surely there is one somewhere. It took less than 5 minutes to look at all of the above links and discover that on all of the major sites that SocialMediaPower.com has used them to basically submit and vote on their own links. That is using social media in the worst possible way. Social Media is about communicating, networking and sharing and it's not considered sharing when you only share and vote on your own links.
Keep in mind the reason the above findings are so appalling is that SocialMediaPower.com claims they are experts or Pros and have experience in social media. They offer according to their site "Social Media and Web 2.0 Consulting". They appear from what is quoted on their website to charge $2000.00 for an Evaluation and or $225.00 per hour for consulting with them about a social media strategy for your business or product. Those rates are more than fair, even low by industry standard, for a leading social media expert. In light of what we discovered about the social media sites they themselves use, I wouldn't even hire them or recommend them at this point. In fairness it looks as if the site owner has a personal passion for social media but her practices for using social media are some of the worst I have ever seen, especially from someone who is billing themselves as a social media expert or pro. I did also look briefly though their portfolio and noticed that several of the sites mentioned there are their own websites.
Since I try to always end a post on a positive note, I would like to point out that their site has a nice design with some up to date tools and widgets that are very useful in social media marketing and it appears they are all professional people with a lot more experience in writing, content creation, graphics and web design.